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CMS Website Special

5 Page Content Management WebSite

Whats included?

• First 6 Months Hosting Free – Value R 900
• Free Domain Registration – Value R 150
• Free Search Engine Submission

The 6 pages include -

• 1 x Home Page
• 2 x Services Page
• Gallery Page
• 1 x Contact Us page
• 1 x Links Page

We are offering this at the special price of R 4500.  Should you require more information, you can contact us

DL Flyer Printing Special

Services and Webdesign

Web Design and Development

Content Management Based Web sites
E-Commerce Web sites
Online Stores Development
Ecommerce Website Development
Content Management System / CMS
Website Maintainance
Customised E-Commerce Web sites
PHP – My SQL Based Web sites

Interactive Digital Marketing

Newsletter Management
Email Marketing

Search Engine Optimization

Top Search Engine Positioning
Social Media Optimization
Online Marketing Strategy

Search Engine Promotion

Search Engine Optimisation For Web sites
Keyword Analysis

Other Services:

Photography

Graphic Design

Advertising Campaigns

Logo Design

Signage

Effective Marketing Techniques

Know your brand:

Don’t even think about marketing if you don’t know who you are as a company.

The biggest mistake that people make is spending money on marketing without knowing why… People often jump to a solution—‘I need a website’—but they don’t know what they’re trying to communicate, to who and what they want customers to do as a result.

What is your brand? Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A Brand is not just what you say it is, the Brand is the totality of what the consumer experiences.

From quality, to taste, to packaging, to the retail environment, to line extensions, to ergonomics, design and colour, to sales promotion, to price, to corporate reputations and public relations, to the sales force and service experiences, to the delivery trucks, to word-of-mouth, to telemarketing scripts and receptionists style, to the way you answer the phone, to prejudices and attitudes, to collective and individual memories, to history.

Scraps and straws that add up to a company’s most valuable asset :

• a 360 degree Brand.
• Are you starting up or have you been going for a number of years?Here’s an intersting thing to consider:
• Your Brand Identity- First of all your name should reflect your identity.

Can you tell me what any of these companies do?

- Smith and Sons

- Hulbert Brothers

- Only One

Of course you can’t. They’re relying on customers already knowing who they are (a tricky proposition for new businesses!)

But you do know what Knysna Jewellers or St Elmos Pizza does?

To sum it up

Be specific: Know what your brand stands for, and know what your brand promises.

Be authoritative: You need to make everyone else believe you’re the leader and authority in your area of expertise and specialization.

Be consistent: Get your brand message out there and be consistent. As soon as you’re tired of your message, your customers are just starting to recognize it. A consistent message and customer experience are critical elements to building your brand.

Be honest: In today’s world, people welcome honesty and your business will be rewarded for it. Don’t offer promotions or guarantees you can’t deliver.

Having established your proposition, you can set your marketing objectives, which could be anything from winning new customers to increasing repeat business.

GETTING STARTED

Marketing campaigns don’t have to be expensive and fancy to capture attention. Basic principles should be all you need to sell your product.

1. ALWAYS KEEP YOURSELF IN THE SPOTLIGHT - ADVERTISE

Get noticed, pick-up the phone, advertise, put up signage, get a website, host a live webinar, run an email marketing campaign or a mobile marketing campaign.Get your product tested, give it to the media, get editorial coverage. Get your brand message out there. Then get it out again and again and again. People are bombarded with a hundreds of messages each day. It’s like the guy with the ice cream shop, if you walk past him a couple of times on a very hot day, chances are you will buy an ice cream sooner or later. The more you stay in touch with your customers, the more new clients you will create and the more your old clients will remember you and hopefully use you again in the future.

2. KEEP IT FRESH – BE ORIGINAL – BE UNIQUE – THINK OUT THE BOX

People are always looking for the best offer. The next step is to understand your unique offer to the market, what your business can give consumers that no other business can.

Promote a distinct advantage your customers cannot get from a competitor. This is often called your USP (short for Unique Selling Proposition). If you don’t already have a distinct advantage, create one. Add something to your business you’re not already doing.

Your unique selling point can also be embedded in history. When it comes to many luxury products, You can almost always tell the user about it’s history It is not just about buying any blender. It is about buying a blender from a Belgian company that has been making them since 1930, and that you cannot find in any store near you. Or a Magimix blender: Since 1971, Magimix has manufactured the Food Processor that was once acclaimed by The New York Times as : “the culinary revolution of the 20th century.”

3.INTERACTIVE ADVERTISING – USE THE LATEST MEDIA AND TECHNOLOGY

• Integrate your online and offline media, use your website address in all offline media. Run an email marketing campaign but be careful as some email marketing outsourcing firms are not following global best practices in their online marketing strategies. Some will bombard customers with too many emails, and send unpersonalised (or badly targeted) bulk messages to their customers.

• Use facebook, youtube and twitter

The Old Spice advertising campaign has been the MAJOR success story of online advertising in the past few months.Getting up to 5.2 millions views in a week, becoming the most popular channel on Youtube and trending on Twitter – it was like the perfect online ad campaign. It was made by a major advertising house – wieden+kennedy• Use the mobile – With rise of smartphones like the Ipad and the blackberry it’s very important not to exclude these channels from your marketing mix. As seen above and below:

4. MAKE AN OFFER

Never advertise without including an offer if possible. An irresistible offer is the number one reason why people buy something. To substantially increase the response to your advertising, substantially improve your offer. Many small businesses advertise without including an offer. This is a costly mistake because it doesn’t provide a reason for prospective customers to respond. The best way to get a big response from your advertising is to make an offer your prospects can’t refuse. A offer can also be exclusivity or a sense of exclusivity for example advertising that once you become a member can you access all the special deals. So you make members feel as though they are part of an exclusive club.

For those on a shoestring budget, offer your product or service as a prize!

5. FIND YOUR NICHE

One of the easiest ways to attract customers is to figure out which group of prospective customers you get your very best results for and go after them exclusively. Many professionals are afraid to do this claiming that they’ll be leaving someone out, but many marketing experts agree that niche marketing as the easiest and fastest way to get business.

6. MEASURE YOUR SUCCESS

Those measures might be financial or they might be around your brand. Sales and profits are good measures. Recognition of your brand is harder, it could be the number of people who come in with word-of-mouth referrals.

Collect and use testimonials. Testimonials from satisfied customers are similar to referrals. Both provide your prospect with evidence that your product or service produced results for other customers just like them. Those with testimonials always increased sales, often by as much as 65% or more.

Don’t wait for satisfied customers to volunteer a testimonial. Instead, follow up with some customers soon after completing a transaction. Ask what they liked best about your product, service or business opportunity. You’ll get many flattering compliments. Ask for permission to use them in your promotions. If you have a website use your google analytics report. Know where the traffic is being generated from, is it from search engines, direct traffic ( which means people see your website in printed or other advertising) or referring sites.

7. VISUAL IMPACT – USE AMAZING IMAGERY

For instance when someone visits your website the experience starts with imagery. If it’s amzing imagery the user will think that this is clearly not a site selling average products, because everything about the imagery used on the site indicates a premium and desirable experience. Changing images often demonstrates that there is fresh content all the time and that the site will be worth visiting again and again.

Signage – Creating a First Impression

Your signage is often the publics’ first perception of you and your first opportunity to make a positive impression on potential customers. Customers these days are highly attuned to marketing messages, and can quickly pick up on visual cues which either please or displease them. Even small business’ has had to raise the standard of their presentation to remain competative. Whilst signage is a necessity for any business, don’t underestimate its use and versatility as an advertising tool. As an advertising tool signage can also increase awareness of your business, promote various specials or products, communicate information such as prices or opening hours, and enhance the impact and support other media campaigns you may undertake.

What can effective signage achieve?

Cost effective marketing tool

Promotes products and services

Communicates essential information

First impressions count

Brands your business

Commands attention

Successful businesses project a professional image consistently from their signs through to tv or print advertising.

8. ONLINE MARKETING – WEBSITES – TO BE CONTINUED

Turbine Hotel Photoshoot

2011 My Wedding Day Magazine Table Decor Photoshoot

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